For promoting tourism in Scotland, the National tourist board of Scotland has used an innovative and adorable way. They have dressed up few Shetland ponies in colorfully knitted sweaters and cardigans and then did their photo-shoot. Doreen Brown, a local Scottish knitter, with Shetland wool made sweaters of red as well as brown color for the two ponies named Fivla and Vitamin. The campaign was unbelievably successful as the ponies were selected as local symbols for their origin linked to Shetland Isles who are not only known for their heavy coats but also for intelligence. Watch these adorable ponies in this segment.
Website: visitscotland.com (h/t: boredpanda)